Roseland, a New Furniture Co. from Clare de Boer
Which is why we were thrilled to stumble on new furniture company Roseland—another product of Clare’s assured eye. (We’re not quite sure how she does all that she does—she’s been nominated for a James Beard Award four times.) Roseland is Clare’s first foray—with her husband, Casper co-founder Luke Sherwin; a trio of furniture makers; and a design collaborator—into housewares, and the line takes its cues from the lithe simplicity of early Shaker designs.
We emailed Clare to get info on the company’s debut:
“We want to design and make things that we want ourselves,” she writes. “Classics, made with native woods and materials and finished minimally with natural and/or low-VOC finishes. In the medium term, this means partnering with small workshops to design and make a tight set of designs across the wider home.
‘We think there’s an opportunity to celebrate American craftsmanship while also making it relatively accessible,” she adds. “We’ve furnished a couple of homes together over the past few years, and we’ve found that most of the domestic furniture we gravitate towards is a real reach. We came to the conclusion that the secret to offering affordability without a loss in quality is just focus: Make fewer designs and put them into production vs. make them to order.”
Take a look at the company’s first few—excellent—designs.
Photography courtesy of Clare de Boer (“feat.,” she adds, “my upstate bedroom in various seasons”).
Above: Roseland’s guiding principles: Keep things as natural as possible (they opt for finishes like raw linseed oil where possible and choose high-grade U.S.-grown lumber that doesn’t require heavy finishes) and celebrating home-grown hardwoods and skill. “America has an abundance of great hardwoods and furniture makers,” they say. “We’re committed to working exclusively with both.”
Shown is Roseland’s Kitchen Work Table, “inspired by early American kitchens” and made from American maple, food-grade mineral oil, and optional locking casters (made from carbon steel with wooden wheels); from $1,590.
Above: “We want everything we sell to endure for decades and longer,” Luke and Clare write on the Roseland site. “Unless otherwise stated, all of our pieces are supported by our Heirloom Warranty: essentially, profit-free repair as long as we exist as a business.”
Above: An example of fewer options made well: “Our platform bed is currently the only thing made in Kenon Perry’s workshop,” Clare says. “Kenon has been our design and manufacturing partner from the beginning.” The Roseland Bed is “inspired by the sparse beauty of Shaker dormitories at Hancock Village, MA,” which the crew visited for design inspiration; it’s available in black walnut or cherry wood (as well as optional casters); from $1,450.
Above: The team also “scoured the Met’s design archive for the different approaches to supports, headboards, and joinery.” They wanted the bed to feel timeless with a few key tweaks: a reversible headboard (if one side gets damaged, just flip it around) and a hand-rubbed linseed oil finish. (“This provides a long-lasting and repairable finish to the bed: If a customer blemishes or dings the bed, they can just sand and re-apply.”)
Above: “Here’s a snap in my kids’ room,” Clare says. As for what’s next? A nightstand/side table, coming soon—stay tuned.
For more, head to Roseland.
And for more furniture we love, see:
* Currently Coveting: The Flatpack Spoke Sofa from Takt Furniture in Copenhagen
* Kitchen Tour: A Creative Couple Give Their Handmade Catskills Kitchen a New Coat of Paint | bit.ly/3XLoEJb
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